The much talked about “welcome” signs in Fenton were talked about again when the designer, Jennifer Weaver, of Fenton, received the Silver ADDY award last month for her design from the Flint Chapter of the American Advertising Federation.
Jennifer Weaver, of Weaver Design in Fenton was the recipient of a Silver ADDY award for the “Welcome to Fenton” signs she designed for the city of Fenton.
The Silver ADDY was in the “Out of Home” category and presented at the annual Greater Flint Chapter of the American Advertising Federation dinner last month.
The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.
Weaver’s design was recognized because it took inspiration from both modern architecture and nature found throughout Fenton. It was noted that while the signs’ fluted base and iron-like archway hint to famed architect Eero Saarinen, who designed the Fenton Community & Cultural Center, the intricate, lattice pattern pays home to the arch of the iconic Fenton Gazebo.
The teal color of the signs was chosen to blend with landscape and local waterways in and around Fenton.
“As both the designer and a community member, it’s exciting to see all of the research and thoughtfulness the city was looking for put into an award-winning design,” said Jennifer Weaver, president and owner of Weaver Design. “While I’ve earned many local and national design accolades over the years, this award is special because it recognizes my first monument sign project.”
Congratulations to Jennifer Weaver from the Editor!
Filed under: In The News
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